Innovative Media Campaign to Prevent Bullying and Promote a Safe and Conducive Learning Environment in Madalunot Elementary School

Abstract

This study determined the types of bullying commonly encountered by pupils at a very young age, which have adverse effects on their holistic development.  The integration of information media material was also given high consideration, particularly its impact on the change of patterns of behavior of the students in Madalunot Elementary School. Qualitative methods of research were used to carefully investigate the negative impact that is essential is provide countermeasures that are vital to the lives of the students as they are expected to be the future of the country.  Eight participants, comprised of parents and teachers, served as key informants of the study. They were chosen since they have direct contact with the students who are identified to be victims of the said bullying.  The researcher is optimistic that the number is good enough to provide valid and reliable results for the study.

 Findings revealed that verbal bullying, specifically name-calling, was the prevalent type of bullying being experienced by the learners. The bullies are usually comprised of male pupils and considered superior to others in terms of their bigger physiques and size. Meanwhile, videos downloaded from “YouTube” and other social media platforms that portray positive values that are very appropriate to the age, gender, religion, and social status of the students were integrated in the lessons to ensure that young generational learners can understand the essence of respect and diversity of every individual.   

After the downloaded information media had been integrated into the lesson, the students had big revelations on how they misbehaved back then, which greatly affected other students. They also become more open-minded and vigilant in reporting bullying incidents. They no longer tolerate the bad actions of their classmates, which has resulted in a more conducive and friendly learning environment. Hence, the localized innovative information campaign was made to ensure continuity of policies related to the Implementing Rules and Regulations of Anti Anti-Bullying Act of 2013 in the school. The researcher considered this innovation the best corrective and preventive way suited for the elementary pupils to realize the school’s aim to provide a positive learning environment and maintain being a child-friendly school.