Assessing the Integration of Sustainable Business Models in Optimizing financial Performance and Corporate Social responsibility of Selected Online Businesses in Metro Manila as Basis for a Strategic Framework

Abstract

This study assessed the extent to which selected online businesses in Metro Manila integrated sustainable business model components and corporate social responsibility practices to optimize financial performance. It also examined the relationship between sustainable business model integration and CSR practices, identified the effectiveness, challenges, and strategies related to sustainability implementation, and proposed a strategic framework to strengthen sustainable business practices among online businesses. The study employed a convergent parallel mixed methods design and utilized 387 registered online business owners in Metro Manila and 15 among them for qualitative data. The study concluded that online businesses in Metro Manila have strongly integrated sustainable business model components and corporate social responsibility practices, with a significant positive relationship between sustainability integration, financial performance, and CSR outcomes. However, challenges such as balancing profitability with sustainability goals, limited resources, and environmental concerns remain areas that require further improvement. It is recommended that online business owners, government agencies, business support organizations, and other stakeholders collaborate in implementing a Strategic Sustainable Online Business Integration Framework to enhance long-term business performance and social responsibility.