Leveraging Artificial Intelligence in Real Estate Operations: Its Effect on the Quality of Experience for Real Estate Firm Employees

Abstract

Artificial Intelligence (AI) has transformed daily life and business operations by optimizing tasks and enhancing decision-making, particularly in the real estate sector. AI is expected to improve operational efficiency, streamline processes, and refine decision-making capabilities, while also providing valuable insights and fostering personalized customer interactions. However, research highlights ongoing challenges in the industry, including negative employee experiences due to repetitive tasks and limited career advancement opportunities.  This study used descriptive-correlation research to evaluate the extent of AI integration in real estate operations and its effects on employees' technology-related experiences. The sample consists of 100 real estate practitioners in General Santos City, representing various roles such as agents, brokers, and managers. Results indicate that most respondents are young, primarily female, and possess a strong awareness of AI's relevance, preferring smartphones for technology use. The findings suggest a significant relationship between AI leveraging in real estate operations and the quality of experience, which is crucial for enhancing employee satisfaction and overall performance.