Developing A Quality Model For Abra Miki Noodle Enterprises In Bangued, Abra: Evidence From Operational Manage

Abstract

This study examined the operational management practices and service quality of Abra Miki noodle enterprises in Bangued, Abra, to develop a context-specific quality model. A descriptive research design was employed, utilizing a structured questionnaire administered to owners, producers, sellers, and customers from selected public market stalls. Total enumeration and quota sampling were used, and mean scores served as the basis for data analysis.  Findings revealed that the enterprises demonstrate strong operational practices aligned with established operations management principles, particularly in production efficiency, inventory control, workforce capability, and technology utilization. However, financial resources received relatively lower ratings, reflecting a common constraint among small enterprises and highlighting the need for improved access to financial support mechanisms. In terms of service quality, the enterprises were rated very high, especially in tangibles, reliability, and responsiveness. Nonetheless, consistent with the SERVQUAL Model, perceptual gaps between sellers and customers were identified in reliability, responsiveness, assurance, and empathy, indicating areas for improvement.  Based on these findings, the study proposes the Abra Miki Noodles Quality Model, a structured and evidence-based framework designed to enhance both operational efficiency and service delivery. The model provides practical guidance for strengthening customer engagement, improving workforce competencies, and supporting long-term sustainability, competitiveness, and local economic contribution.