Student Feedback on Marketing Initiatives of San Sebastian College-Recoletos De Cavite

Abstract

This study assesses the extent of student feedback on marketing initiatives of San Sebastian College-Recoletos de Cavite. It focuses on the four factors under marketing initiatives namely content relevance and clarity of marketing messages, channel effectiveness and reach, authenticity and trustworthiness, and influence on enrolment decision. This study employed a quantitative research design particularly descriptive comparative and descriptive correlational. The results revealed the high extent on student feedback on marketing initiatives. No significant difference were found on content relevance and clarity of marketing messages, channel effectiveness and reach, authenticity and trustworthiness, and influence on enrolment decision when grouped according to level of education. However, findings revealed that content relevance and clarity of marketing messages, channel effectiveness and reach, authenticity and trustworthiness significantly relate to influence on enrolment decision. The findings highlight the importance of marketing initiatives on enrolment decision of the students.