Graduate Tracer Study on BSBA Programs of Financial Management and Marketing Management: Basis for Curriculum Development

Abstract

This paper aimed to conduct a Graduate Tracer Study on the BSBA Programs of Financial Management and Marketing Management graduates from Batch 2013-2022 under the College of Business Education, Nueva Vizcaya State University-Bayombong, Nueva Vizcaya. A survey questionnaire was utilized to gather purposive qualitative data. Out of 200 questionnaires were floated, 85 returned an answered questionnaire and some are interviewed. This research traced and profiled the graduates in their current jobs, positions and whereabouts and the results are interpreted into frequency counts, percentage and ranks. The findings revealed that majority of the graduates are employees and some of them are executives and employers. They are employed on middle-scale industries such as wholesale and retail trade industries, hotels and restaurants, financial intermediation, real estate businesses, health and social work, social and personal service activities and other line of businesses or companies such as in Provincial and Local Government Agencies. Other graduates who pursued postgraduate studies in local and international universities, received both local and international recognition and outstanding contributions in their field of specialization. However, Graduates that are unemployed are challenged due to no job opportunities and inadequacies of work experience. Lastly, this study recommends that the BSBA curriculum of Financial Management and Marketing Management should strengthen producing more executives and employers. Graduates should consider employing in industries like community, social and personal service activities and education. Also, there should be student’s involvement in academic competitions and feedback from graduates’ employers in abroad and therefore should be included on the curriculum development of both programs towards excellence of international standards and for further collaborations. Graduates should be encouraged to join free trainings and seminars organized by the University and the College with other government agencies for them to have more job opportunities.