Impact of Innovative Management Practices on Start Up Business
DOI:
https://doi.org/10.5281/zenodo.21694999Keywords:
Innovative Management Practices, Start-up Businesses, Business Performance, Product Innovation, Service Innovation, Process Innovation, Marketing Innovation, Customer Orientation, Knowledge Management, Organizational CapabilityAbstract
This study aims to examine the impact of innovative management practices on the performance of start-up businesses in Caniogan and Manggahn, Pasig City. Using a quantitative research design, data were collected from 100 start-up business owners or managers through a survey questionnaire. Descriptive statistics, correlation analysis, and regression analysis were employed to analyze the data. The results show that start-up businesses in Caniogan and Manggahan, Pasig City are mainly engaged in the retail, food, and service industries. The majority of the respondents are female, young adults, and college graduates. The study found that innovative management practices, such as customer-centric innovation, process innovation, and organizational innovation, have a positive and significant impact on the performance of start-up businesses. Moreover, the study reveals that business size moderates the relationship between innovative management practices and business performance. These findings suggest that start-up businesses in Caniogan and Manggahan, Pasig City should adopt innovative management practices to enhance their performance, and that business size should be considered in designing and implementing innovative management practices.
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